You may have noticed search engine optimizers talking a lot about RSS lately. Briefly, before getting into using CaRP for SEO, the idea is that adding newsfeeds to your pages gives your website a steady stream of fresh, relevant content. Even if you never update the rest of the page, the search engine sees a page that gets updated often.
So how can you best use CaRP for SEO? Here are a few tips to get you started:
2) It probably goes without saying, but you need to find a relevant newsfeed. If you're trying to optimize your page for the words "fly fishing", a newsfeed about the latest in computer isn't going to do you much good! Finding feeds on some topics can be difficult. Try browsing or searching at Chordata
and other newsfeed directories, or even just searching Google. For example, to look for a fly fishing feed, search for 'RSS "fly fishing"'.
3) Use semantic markup. If the feed's title has your keywords in it, do this in your PHP code:
You may want to use a little CSS to alter the presentation of the contents of the H2 tag, but that's a topic for another time. If the feed's headlines often contain your keywords, you might do this:
Those header tags tell search engines that the words between them are important.
to see how you can make links that don't look like outbound links to search engines.
If you've ever tried deleting CaRP, you've probably noticed that without root access to your server, getting rid of the cache directories can be a little tricky. The problem is that the cache directories and their contents were created by the web server, not by you, so you don't have the necessary access priviledges to delete them. Fortunately, there's an easy solution--easy once you know what it is!
The first thing you need to do is delete all the cache files. To do that, create a PHP file like this, upload it to your server, and load it in your web browser:
Once that's done, you'll be able to delete the cache folders even though you don't own them. Why? Because you own the directory that contains them.
UPDATE: Here's a script that will both empty and delete the cache folders, as well as displaying error messages if something goes wrong: